Lynx advert (print ad)

In the print ad the young skinny model (girl) looks like she has done something wrong and she doesn't feel guilty. she feels clean but the slogan 'the cleaner you are, the dirtier you' suggest that the lynx spray gets you laid. Young men will see this and think yep i should buy that because that brand will make me get a girl . In the lynx TV advert the male is represented very dominant (controlling the women) and cheeky he didn't know that when he put his had out to wave hello, the girls did as well but they were wearing bikini tops that were about to fall and when he knew he also put his other hand up and girls did to which meant the women was completely topless. The women are represented very weak because they knew what they was doing to get into that situation. I don't think that Lynx has changed it's way to appeal to the audience because in nearly every lynx ad the man (the dominant one) gets the girl which suggest without the lynx product you wont get a girl because the lynx spray (gel) attracts the girl and they follow his pattern (need for attention) The representation of gender in advertisements in media is different yo what people think of men and women. In some advertisements, Women are represented quite very slutty and the only thing that they can do is have sex. The Lynx ad 'wake and stay alert' shows a women opening the door with her boobs out and the man didn't notice because he didn't use the shower gel once used hes ready to do his thing. I think the ad that stood out the most to me was the one where the boy kissed the girls shoulder it was cute and it looked like they were treated equally.