Lynx advert (print ad)

In the print ad the young skinny model (girl) looks like she has done something wrong and she doesn't feel guilty. she feels clean but the slogan 'the cleaner you are, the dirtier you' suggest that the lynx spray gets you laid. Young men will see this and think yep i should buy that because that brand will make me get a girl . In the lynx TV advert the male is represented very dominant (controlling the women) and cheeky he didn't know that when he put his had out to wave hello, the girls did as well but they were wearing bikini tops that were about to fall and when he knew he also put his other hand up and girls did to which meant the women was completely topless. The women are represented very weak because they knew what they was doing to get into that situation. I don't think that Lynx has changed it's way to appeal to the audience because in nearly every lynx ad the man (the dominant one) gets the girl which suggest without the lynx product you wont get a girl because the lynx spray (gel) attracts the girl and they follow his pattern (need for attention) The representation of gender in advertisements in media is different yo what people think of men and women. In some advertisements, Women are represented quite very slutty and the only thing that they can do is have sex. The Lynx ad 'wake and stay alert' shows a women opening the door with her boobs out and the man didn't notice because he didn't use the shower gel once used hes ready to do his thing. I think the ad that stood out the most to me was the one where the boy kissed the girls shoulder it was cute and it looked like they were treated equally.

A advert that has been complained: An advert that has been complained and the highest results of complained about British campaign in history (1,671)is the KFC advert (Kentucky Fried Chicken) - 2005 it showed a group of workers (call centre) singing with their mouths full. Many people thought it could encourage bad manners amongst young children but the watchdog rejected the complaints. Although the advert was "not to everyone's taste", it was unlikely to change children's behavior or undermine parental authority. The body has received 431,000 complaints during its existence, with a record 31,548 objections logged in 2011. The increase in complaints was due to an extension of the watchdog's remit into web and social media, the ASA said. The Advertising Standards Authority (ASA) marked its 50th anniversary by revealing that the 2005 television advert had proved the most offensive in its history, attracting 1,671 complaints.

Who are the advertising standards authorities (ASA)? The Advertising Standards Authority is the UK’s independent official of advertising across all media. They apply the Advertising Codes, which are written by the Committees of Advertising Practice. There work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. 1961 onwards - Protecting consumers, testing claims This means that people are welcomed and trusted by consumers in non-broadcast media. 1974 onwards - Introduction of the levy In response, the industry set up the Advertising Standards Board of Finance (Asbof) in 1974 to provide sufficient and secure funding for the system through a levy of 0.1% on advertising space costs. 1988 onwards - Legal backstop The introduction of the Control of Misleading Advertisements Regulations provided the ASA with legal backing from the Office of Fair Trading (OFT). 2004 onwards - Becoming the one-stop shop In 2004, after more than forty years of successful self-regulation of non-broadcast ads, the ASA/CAP system assumed responsibility for TV and radio ads. 2010 onwards - New digital advertising formats Over the years, the advertising self-regulatory system has responded to changes in society and media. The system is continuing to develop based on the enduring principles that ads should not mislead, harm or offend. Each year, the UK public sees many millions of advertisements, direct marketing and promotions. Although the vast majority comply with the rules set out in the Advertising Codes, if you see something you think isn’t right you can complain to us. Anyone can complaint if they have a problem the ASA will sort it out. There’s a page for parents if you’re interested in finding out more about how we regulate advertising that children might see. Just go to http://www.asa.org.uk/Consumers/How-to-complain.aspx and you can check whether you are capable to make a complaint. You can also complaint about ads too. The link is here where there is an ad that has been complained - http://www.bbc.co.uk/news/magazine-18243577 and it explains why it has been off the media style. The all-time top 1 advert that has been complained • 1. KFC (2005): Call centre workers singing while eating 1,671 complaints - not upheld because they were talking and eating at the same time and British people didn’t like it